Our Digital Marketing Packages
Digital marketing - what are you paying for?
To make your life easier, we have grouped our detailed list of 29 different SEO activities into eight categories. We have then packaged them into three different service levels with a clear price structure, so you can see exactly what you are getting.
If you are looking for an expert digital marketing agency that makes it easy to understand what it will do for you and what will suit you best - rather than bamboozle you with jargon - talk to us, on 01773 882704, we speak plain English.
Bronze Level - £295 per month
Ideal for an established small business that wants to grow and get more enquiries from its website. We will do all the hard work behind the scenes to ensure your website is set up to perform well.
Silver Level - £495 per month
If you have a business that is trading locally or regionally, our Silver Level package will improve your local search results. We will also enhance your on-page content with specialist editing and a blog post each month.
Gold Level - £595 per month
If you have an ecommerce website and really want to get it up the rankings, then you need our Gold Level service. We will enhance your site content with new on-page copy, and several blogs or news articles each month. And, by analysing the monthly reports, we will continually improve its effectiveness.
Monthly Packages
Activity
Bronze £295
Silver £495
Gold £595
Details
Initial Website Review & Analysis
Analysing and reporting on the current content in terms of HTML headers, sub-headers and the text used.
Duplicate-Content Checks
Y
Y
Y
Ensuring the content is unique across your website pages as Google will penalise duplicate content.
Identifying the keywords that are the most effective to drive the right people to your website.
Baseline Rank Report
Y
Y
Y
Running a report to show where your website currently ranks for your keywords on Google and Bing.
Copywriting Services for Existing Pages
N
N
Y
Providing new copy to improve the SEO of your website pages.
On-Page Content Analysis & Optimisation
Internal Page Analysis
Y
Y
Y
Ensuring that as many pages as possible have their own SEO focus. Each website page should be working to generate traffic to the website, not just the home page.
Ensuring that the title tag has relevant content.
Ensuring that other META tags that are relevant for SEO have appropriate content.
Analysing the copy on the pages to ensure that they are themed along the same lines as other elements of the website.
Canonicalisation/301 Redirect
Y
Y
Y
Ensuring that search engines are clear about which of your pages, if any, are genuine duplicates, as Google, in particular, hates duplicate continent. Also, ensuring that any redundant pages are mapped onto existing live pages. This cuts down on the number of "not found" pages.
Robots.txt Creation/Optimisation
Y
Y
Y
Ensuring the optimisation of the Robots.txt file that informs a search engine which pages to index and which not to index. For instance, you may have private folders under your main website that you do not wish anyone to be able to find by searching.
Sitemap Creation/Optimisation
Y
Y
Y
Creating and ensuring the optimisation of the sitemap.xml file that provides the way in which you control what the search indexes and when to re-index after making changes.
Responsiveness Analysis
Y
Y
Y
Ensuring that your website is working correctly on tablets and smartphones. That is, not just appearing, but responding to the smaller screen sizes and the way in which people interact with a website on a smartphone.
Page-Speed Analysis
Y
Y
Y
Reporting on the download speed of pages and suggesting actions to correct any problems.
Ensuring that all pages are accessible from each other and via numerous links, where appropriate.
Tools Setup & Optimisation
Google Search Console Setup
Y
Y
Y
Ensuring that the website is registered with Google and that all pages are in the Google index.
Bing Webmaster Tools Setup
Y
Y
Y
Ensuring that the website is registered with Bing and that all pages are in the Bing index.
Google Analytics Setup & Integration
Y
Y
Y
Setting up the website with Google Analytics code to ensure that all website traffic is being monitored by Google and can be reported on though the Analytics interface.
Monthly Link Building - Creating Backlinks to Your Website
Y
Y
Y
Applying for and generating backlinks with third-party websites, such as directories, forums, blogs, articles and bookmarking websites.
Blog-Post Creation
N
1 post
3 posts
Creating appropriate blog posts for you, including news items and items that will be of general interest.
Blog-Post Upload (WordPress or CMS required)
N
Y
Y
Uploading and publishing the blog posts.
Blog-Post Sharing via Social Media
N
Y
Y
Sharing the blogs by posting on your social media to generate interest in the blog posts.
Local-Search Optimisation
Google Business Page Verification
N
Y
Y
Setting up a Google Business Places page.
Bing My Business Setup & Verification
N
Y
Y
Setting up a Bing Business Places page.
Customer-Reviews Optimisation
N
Y
Y
Ensuring customers are leaving reviews for your products and services.
Keyword Rank Report
Qty
Mth
Mth
Providing a report showing the performance of the relevant keyword phrases for your website in Google and Bing.
SEO-Activity Reports
Qty
Mth
Mth
Providing a report showing the impressions generated by your website in the search engines and showing the clicks on the website in the search results.
Google Analytics Report
Qty
Mth
Mth
Running the agreed reports from within Google Analytics.
Qty = Quarterly, Mth = Monthly
Call us now on 01773 882704 to discuss how one of our packages can help your business